MEMOA
Transforming a Reddit-based collectible platform into an intuitive, visually stunning mobile experience for passionate collectors worldwide.
IDENTIFYING
CORE PROBLEMS
Collectors want an app to store their collectibles and stories, but they struggle to stand out—Memoa's design lacks polish, navigation feels clunky, and users' curation efforts aren't fully recognized.
VISUAL DESIGN
Outdated aesthetics failing to engage modern collectors
NAVIGATION
Confusing information architecture making discovery difficult
CUSTOMIZATION
Limited options for users to express individual style
SOCIAL FEATURES
Weak community engagement and interaction capabilities
UNDERSTANDING
OUR USERS
USER SURVEY INSIGHTS
To empathize with users, we needed to understand the user's frustrations and pain points and the needs that lacked in current web app. Open ended and close ended questions were asked as a survey to existing users to find out their current usage feedback.
SWOT ANALYSIS
STRENGTHS
- Unique community-based approach with storytelling focus
- Strong user interaction and engagement capabilities
- Niche appeal to passionate collector enthusiasts
WEAKNESSES
- Relatively new platform still learning user needs
- Limited visual appeal compared to competitors
- Minimalistic feature set causing confusion
OPPORTUNITIES
- Growing trends in niche collectibles market
- Mobile-first experience expansion potential
- Social media integration opportunities
THREATS
- Established competition in crowded market
- User retention challenges
- Need for continuous UX improvements
COMPETITOR ANALYSIS
- www.omnintel.com
- www.myfigarocollection.net
- collectibles.com/home
- app.connectible.com
These sites primarily fall short in social engagement, intuitive design, and mobile accessibility. They generally lack community-building features that would allow for user interaction and storytelling, something Memoa could leverage as a point of differentiation.
DESIGN THINKING
FRAMEWORK
EMPATHIZE
- Competitor Analysis
- SWOT Analysis
- User Survey
DEFINE
- Problem Statement
- Persona
- Empathy Map
IDEATE
- Priority Matrix
- Information Architecture
- Wireframes
PROTOTYPE
- Hi-Fi Designs
- Interactive Prototype
TEST
- Usability Test
- Iterations
- Refinement
USER PERSONA
Sam Morgan
"I love to showcase my collection, but I need more ways to make it feel personal and connect with others."
As an avid collector and artist, Sam has curated a unique collection of vintage items. They enjoy sharing their finds with other collectors and engaging in community forums, though they find current platforms lack personalization and social depth.
MOTIVATIONS
- Share unique collections
- Connect with collectors
- Express creativity
- Preserve stories
FRUSTRATIONS
- Limited customization
- Difficult navigation
- Weak social features
- Outdated design
PRIORITY MATRIX
DO NOW
Urgent & Important
- Enhanced filtering and navigation
- Profile customization options
- User badges and stats
- Onboarding improvements
SCHEDULE
Important but not Urgent
- Social sharing features
- Feed and notifications
- Community groups
- Advanced themes
DELEGATE
Urgent but not Important
- Simplified likes/comments
- Updated color schemes
- Blog or resource center
DELETE
Neither Urgent nor Important
- Gamification features
- Collection analytics
- AI recommendations
METRICS THAT MATTER
WHAT WE ACHIEVED
ENHANCED VISUAL DESIGN
Created a modern, visually appealing interface that resonates with collectors and enhances their emotional connection to their items.
INTUITIVE NAVIGATION
Restructured information architecture making it effortless for users to discover, organize, and share their collections.
CUSTOMIZATION OPTIONS
Introduced profile themes, badges, and personalization features allowing users to express their unique collecting style.
STRENGTHENED SOCIAL FEATURES
Implemented robust community engagement tools including enhanced comments, social sharing, and collector forums.
MOBILE-OPTIMIZED EXPERIENCE
Designed a seamless mobile-first experience ensuring collectors can manage their collections anywhere, anytime.
USER-CENTERED APPROACH
Every decision was grounded in user research and testing, ensuring the redesign truly meets collector needs.
THE TRANSFORMATION
Through strategic research, thoughtful design, and iterative testing, we transformed Memoa from a functional but uninspiring platform into a vibrant, engaging community hub for collectors, positioned to attract and retain passionate users who want to share their stories.
THE REDESIGNED
EXPERIENCE
DISCOVER & EXPLORE
Clean, card-based layout highlighting featured collections with intuitive navigation and discovery.
CURATE & ORGANIZE
Beautiful showcase with customizable layouts and advanced filtering for effortless management.
EXPRESS & CONNECT
Personal showcases with themes, badges, and stats fostering unique collector personalities.
WELCOMING EXPERIENCE
Streamlined onboarding guiding new users through features and setup seamlessly.